chief research officer & partner

research associate

ceo & managing partner

Dr. gentry mccreary

Dr. Joshua Schutts

​meet our team

Josh is a faculty member who has over 10 years experience in fraternity and sorority advising. He brings a wealth of knowledge regarding curriculum design, strategic planning, applied research, program evaluation, statistical analysis, and outcome assessment.

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who we are

research associate

Gentry's work experience has been in fraternity and sorority advising and student conduct. His award-winning research examines the psychology of hazing, the moral development of college students, and the roots of fraternal brotherhood and sisterhood.

At Dyad Strategies, we understand that better data leads to better decisions. Since 2014, we’ve been helping universities and organizations of all sizes gather meaningful data in order to elevate the quality of their students' experience.

We’re based in Pensacola, FL and our team of experts is ready to help you gather data and connect solutions to better demonstrate the impact of your work.

Are you ready to elevate your campus community or your organization? We’re waiting for your call, and we’re excited to work with you.

Sarah currently serves as the Senior Assistant Director for Fraternity & Sorority Life at Indiana University. Her primary responsibilities include managing the organizational conduct process in partnership with the Office of Student Ethics, advising chapter and council leaders and supervising the graduate student staff. Before attending graduate school, she worked three years for Delta Zeta Sorority She is also a trained Alcohol Skills and Training Program facilitator and presenter for various national organizations.  

sarah cohen



Adam served as a campus fraternity/sorority advisor for 7 years, holding positions at Massachusetts Institute of Technology and the University of New Hampshire. He served as national president of Theta Delta Chi from 2007 to 2011. Currently, Adam is a Higher Education doctoral candidate at Boston College, studying the relationships among chapter-held masculine norms, organizational socialization, and the problematic behaviors of fraternity men.