Research Behind Dyad Hazing Motivation Scale Published in Journal of Cognition & Culture

Today, an article by Dyad co-founders Gentry McCreary and Joshua Schutts was published in the Journal of Cognition and Culture.

The JOCC provides an interdisciplinary forum for exploring the cultural foundations of mental life and features research from a wide range of disciplines, including experimental psychology, developmental psychology, social cognition, neuroscience, and cognitive anthropology. 

The article, entitled “Why Hazing? Measuring the Motivational Mechanisms of Newcomer Induction in College Fraternities” examines four psychological motivations for hazing: social dominance, solidarity, loyalty/commitment, and instrumental education. The article lays out the evidence behind each motivation, then explores the development and testing of our “Hazing Motivation Scale,” one of the measures featured in our campus and organizational assessments. 

“This research represents the most exhaustive quantitative examination of hazing motivation to date,” said co-author and Dyad CEO Dr. Gentry McCreary. “To our knowledge, this is the first validated quantitative measure of hazing motivation. This instrument will allow our clients and partners to better understand the motivations behind hazing happening within their fraternity/sorority chapters, which will lead to more intentionally crafted interventions and prevention efforts.” 

View the published article

  • To view a PDF of the article, Click Here.

  • Those with a JOCC subscription or access through a university library can access the published article here.